© Serviceplan Group 2022
A new appearance for a high-end MedTech brand
SIEMENS Healthineers stands as a pioneer in medical technology. The innovative strength of the company is also to be made clear to the outside world by addressing a wide variety of interest groups in a targeted and individual manner, with a particular focus on C-level customers. This goal is to be achieved through a state-of-the-art mobile-first website, substantiating the positioning of the MedTech brand while at the same time offering maximum user-friendliness.
Innovation through human-centered design
The core task of the project was the conceptual design and technical implementation of the corporate website.
A completely new, intelligent information offering was created under the motto "Content is King - Knowledge is Queen", which, in combination with a modern UX design, enables a wide variety of different onsite interactions. The heart of the corporate website is the unique "Contextnology Button". This is a control element that is sensitive to context and allows users to access detailed information and navigate intuitively through the pages.
The entire content of the website was restructured and subjected to a radical "mobile-first" approach. The various user groups addressed are guided specifically to the relevant content through human-centred UI design, animations and a uniform visual language.
The outcome of the corporate website relaunch: optimised accessibility, simplified content consumption through switchable audio functions as well as higher visibility of SIEMENS Healthineers decision-makers and experts.
Launching a corporate website with such a high level of innovation is evidence of a high level of commitment on the customer's side and many years of work by our team.
Support and development of UI design and content creation
For the best outcome, all disciplines must
"rub" together from the outset.
Involve the client in relevant decisions
from the beginning.
The only thing that should be featured is what
makes sense from the user's point of view.