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Why the Role of Agencies Must Be Reconsidered in the Age of AI

AI Is Changing the Role of Agencies: Why Strategy, Business Impact, and Human Guidelines Are Becoming More Important in the Age of AI.
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The true competitive advantage comes from data analysis

In an interview with Health Relations, Karin Immenroth talks about the challenges of a data-driven transformation and the role of people in the age of AI.
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TWELVE Mail

Cannes is just around the corner, and AI has long since entered the conversation. This edition explores what creative excellence really means today.

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A Year of Firsts – Serviceplan Group Marks New Milestones at Cannes Lions 2026

Serviceplan Group made history at Cannes Lions 2026 with eight Lions, three market firsts, and the launch of Europe's first-ever CMO of the Year Award.
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SPARKS University Launches: Europe’s First Agency-Embedded University

SPARKS University of Applied Sciences will commence operations in winter semester 2026, launching three bachelor’s programs.
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