From Overlooked to Must-See
Challenge
Abu Dhabi was often seen as exclusive or distant, with its 200+ islands overlooked by travelers. As the city grew with new landmarks and cultural hubs, it was time to shift perceptions—showcasing its hidden gems as must-visit experiences.
Mapping 101 Ways to Experience Abu Dhabi
Solution
Experience Abu Dhabi introduced 101 Abu Dhabi DOs, a 3D map blending realism and simplicity to highlight the city’s diverse attractions. Illustrated in vibrant colors, it guided visitors through 50+ landmarks and 101 experiences, ensuring Abu Dhabi felt accessible and engaging. Designed for both digital and physical formats, the map became a key feature in tourism campaigns, even transforming into collectible merchandise.
Results
