From Winter Wear to Year-Round Gear
Challenge
Historically in the Middle East and KSA region Columbia Sportswear Middle East, like other outdoor clothing brands, has been perceived as a winter brand, however this new campaign demonstrates that Columbia has the right products for every season.
Turning Influencers into Outfluencers
Solution
'Live from the Outdoors’ features films that show the hidden gems of Saudi Arabia that can be found outdoors, whilst showing that Columbia apparel and footwear can be worn outside in any season.
We collaborated with famous Saudi influencers who usually film their content at home, in a studio or an indoor location, and turned them into ‘Outfluencers’ by inviting them to shoot content outdoors and showcase some
