A MINI Way to Tackle a Big Issue
Challenge
Breast cancer is among the most common cancers in women, impacting over 2.3 million women each year, with one in eight women diagnosed in their lifetime, according to the World Health Organisation (WHO). Early detection remains a pivotal factor in the success of treatment, and MINI AGMC's latest activation acknowledges this fact.
Henna as a Self-Care Guide
Solution
MINI AGMC is marking Breast Cancer Awareness Month in an unexpected and heartfelt way—by turning henna into a powerful, culturally resonant self-care guide. In collaboration with Dr. Azra, a contemporary henna artist, MINI AGMC introduces ‘In Your Own Hands,’ a special initiative designed to help women remember the importance of self-exams in a way that feels as personal and beautiful as the art of henna itself.
Key Facts
