Neural Mural

In an era where attention spans are shrinking with digital distractions and cultural tourism is declining, capturing younger generations’ interest with cultural institutions is a major challenge. Younger generations consume with the experiences, the personal stories, and the emotional connection. Together with the art itself, Saadiyat Cultural District Abu Dhabi set out to bridge this gap by transforming the way people experience and interact with works of art.

Neural Murals by Saadiyat Cultural District redefined artistic expression and human creativity, unlocking new, mind-expanding experiences. Partnering with world-leading neuroscientists and digital artists, we used EEG neuro-mapping to track real brainwaves of people from the most influential minds of our time. Their murals are now public installations at Saadiyat Cultural District, serving as a gateway to invite new visitors from around the world.