Hidden Gems Lost in the Algorithm
Challenge
Abu Dhabi is quickly emerging as a world-class culinary destination. But beyond the five-star dining experiences, the real soul of the city’s food scene, the small, locally-loved restaurants remained hidden. This problem wasn’t the food or service. It was visibility. 90% of diners rely on online reviews, discovery happens through the algorithm. And for these hidden gems, there was no way to climb the rankings and beat the algorithm. They needed a champion.
Shaq Powers Street Food to Fame
Solution
We gave them the biggest champion our PR team team could get their hands on. Presenting Street Bites with Shaq, turning hidden gems into viral attractions. We set Shaw loose on Abu Dhabi’s street food scene with no scripts, no filters, just authentic, unscripted food discovery to fill up people’s feeds, boosting the rankings of these small businesses permanently.
Key Facts
