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  • Connection in the Age of Emotional Outsourcing

    SXSW 2026 shows how AI reshapes emotions, culture, and consumer behavior, pushing brands to rethink how they connect with consumers in an age of emotional outsourcing.
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  • When Everyone Plays It Safe, Nobody Gets Found

    A key theme at this year's SXSW conference is what AI is doing to the humans on the other end.
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TWELVE Mail

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TWELVE Mail Issue 21 focuses on the CMO Barometer 2026 – and on a clear message: AI has become a key management task in marketing.
Featured
  • Serviceplan Health I Colorectal CancerAwareness Month March: Serviceplan and the Felix Burda Foundation give 3D animated animals a voice

    For the first time, the Felix Burda Foundation is using 3D animated animals to highlight the importance of bowel cancer screening in a new awareness campaign for Colorectal Cancer Awareness Month in March. Serviceplan Health & Life is responsible for the concept and implementation of the campaign and has already won numerous awards for creative health communication with the #DealOfALifetime and #Preventiophobia campaigns for the Felix Burda Foundation.
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  • Serviceplan Innovation | Space Trash Signs Visualize Consequences of Space Pollution

    Space exploration is booming, but it is also creating space trash. The Space Trash Signs initiative from Serviceplan Innovation creatively draws attention to this problem. In collaboration with Steve Wozniak's company Privateer, it is creating new astronomical constellations from space debris.
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