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Featured
  • Our path to becoming a global data powerhouse

    Meaningful data is essential for future-oriented decisions, yet many advertisers hesitate to store their data in centralized in agency databases. Mediaplus takes a different approach: with Data-Mesh, clients maintain control over their data while also enabling its use for specific projects via an interface or data pipeline.
    20.Aug.2025
  • How Gen Z is hacking social architecture

    There have been many preconceptions about Gen Z: screen-raised, addicted to social media, soft, unmotivated, lost in personas. But what if we see it differently?
    20.Aug.2025
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  • petpace-animal-alerts-keyvisual-mobile.png

    PetPace - Animal Alerts

    Turning pet health data into earthquake warnings.
    12.Aug.2025
  • A laptop displays a webpage with the phone number '855-HOW-TO-QUIT', with a white pill in the foreground. The scene is in a minimalist room pointing to an online consultation points out

    Anzen Health - 855-How-To-Quit-(Opioids)

    The helpline that turns the object of addiction into a way out.
    12.Aug.2025
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  • Harnessing the power of gaming in employer branding

    How can gaming be leveraged as a powerful tool for employer branding and attracting top talent? Discover how gaming and esports can elevate your talent acquisition strategy and strengthen your brand.
    30.Apr.2025
  • Media trend 2025: How AI is changing the agency engine room

    The year 2025 began as challenging as 2024 had ended. The pressure on businesses and marketing to be as efficient as possible is increasing. Expectations of agencies are also rising. But how well prepared are we for the future? Where are we still too reliant on manual processes? Are our teams and organisations resilient enough? And how can we reduce complexity for our clients while improving the quality of our advice? Time for a review, time for transformation!
    30.Apr.2025

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As markets fluctuate, supply chains are being reconsidered, and AI is reshaping our lives, we believe in the power of communication. In this issue, you’ll find articles on rising expectations for agencies, CEO positioning, and the future of the Brand “Made in Germany”. We explore key questions: How can brands create emotional resonance? And what strategies should they use to connect with Gen Z?

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