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Design & AI

Generative AI challenges brand design: Marcel Krempin shows why brands need to think systemically to enable variance while remaining coherent.
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Being the Answer

Conversational AI is transforming search: Brands must not only be visible, but also be recommended as relevant and trustworthy.
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Informative, up-to-date and entertaining - with our TWELVE Mail Innovation Update we keep readers informed of industry-moving meta trends and throw in a few surprises with background information, opinions and inspiration from wihtin the Serviceplan Group cosmos.

Featured

A Year of Firsts – Serviceplan Group Marks New Milestones at Cannes Lions 2026

Serviceplan Group made history at Cannes Lions 2026 with eight Lions, three market firsts, and the launch of Europe's first-ever CMO of the Year Award.
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SPARKS University Launches: Europe’s First Agency-Embedded University

SPARKS University of Applied Sciences will commence operations in winter semester 2026, launching three bachelor’s programs.
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