Ignite ideas to make campaigns blaze

What we offer

To create the best brands, you need the most creative minds. At Serviceplan Group, we bring together all that intellectual capacity in our ideation and campaign creation services. Together with you, our experts develop powerful, unique, and highly creative campaigns with ideas that inspire, challenge, and resonate.

For us, ideation is not about settling for just any idea; it’s about rigorously shaping concepts that align with your communication objectives, evoke the right emotions, and drive meaningful actions. Once we discover “the idea,” we leverage our integrated expertise to nurture it, develop it, and then strategically launch it across all your content pieces, communication channels, and campaign components to support your specific KPIs.

Ready to ideate and create something epic? We are.

Benefits for your brand

How does it benefit you?

Greater Brand Recognition
The best campaigns live rent-free in the audience’s mind and stay in their memory; the same will happen with your brand.

Measurable Success
Campaigns aren’t for our creative glory; above all, they are strategically aligned to serve your business objectives and KPIs.

Coherent Storytelling
A central, adaptable, and scalable idea that spans all channels for cohesive and impactful brand communication.

We can help you with

Service Breakdown

Define the guiding principle of your communication.

Choose your communication direction.

Define formats, series, and asset specifications for your user-focused content.

Identificar el hilo conductor que conecta todos los puntos de contacto y las medidas.

Our Cases

Cases in the field of ideation and campaigns

Together Make More Possible

CEGID

CEGID | Together Make More Possible

We discover a new species

Mercedes Benz & Trucks

Mercedes Benz Trucks | Descubrimos una nueva especie

Are you more interested in creative and content services?

Why us?

What sets us apart

Why us?

What sets us apart

House of Communication Munich, building from outside

House of Communication


Our operating model. The HOC concept brings diverse expertise from strategy, media, creative and technology under one roof to ensure integrated solutions for any advertising and marketing challenge.
 

House of AI as a graph with all of our products as house elements.

House of AI


The digital twin of the House of Communication. The House of AI seamlessly integrates AI agents and tools across the entire marketing value chain to optimize execution and strengthen results for brands.

The green lounge area in the house of communication

House of Communication


Our operating model. The HOC concept brings diverse expertise from strategy, media, creative and technology under one roof to ensure integrated solutions for any advertising and marketing challenge.
 

The foyer of the House of Communication Munich. In the centre, the open staircase from the ground floor to the first floor on which two people are walking.

House of AI


Our intelligence engine. House of AI is our very own powerful AI platform that integrates AI agents and tools into our workflows to scale ideas, optimize execution, and strengthen results for brands.

Discover House of AI

"We search for the specific moments when brands become a part of our lives and make a meaningful contribution. We communicate these moments in the simplest and most engaging way possible. This is my approach to idea generation and campaigns."

Emilio Valverde

Serviceplan

Let's get in touch with us!
Ainhoa de las Pozas
Ainhoa De Las Pozas
CEO Serviceplan Spain
Let's get in touch with us!
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