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Fuelled by Data: Driving the Future of Automotive Marketing

Automotive marketing must be smart and data-driven. The data architecture required for this depends heavily on the market environment and manufacturer strategy.

09.Sep.2025
The Courage Playbook: 5 Ways to Build a Culture of Bold Thinking

In today’s fast-changing world, standing still is the biggest risk. For businesses to thrive, they must embrace change, drive innovation, and question everything – all of which require courage.

27.Aug.2025

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As markets fluctuate, supply chains are being reconsidered, and AI is reshaping our lives, we believe in the power of communication. In this issue, you’ll find articles on rising expectations for agencies, CEO positioning, and the future of the Brand “Made in Germany”. We explore key questions: How can brands create emotional resonance? And what strategies should they use to connect with Gen Z?

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Gerardo Mariñas

Gerardo Mariñas

CEO House of Communication Spain

Let's get in touch with us!

Gerardo Mariñas

Gerardo Mariñas

CEO House of Communication Spain

Let's get in touch with us!

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Celia Caño & Ana Muñoz

Mediaplus Equmedia & Mediaplus Alma

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Celia Caño & Ana Muñoz

Mediaplus Equmedia & Mediaplus Alma

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Ainhoa de las Pozas

Ainhoa De Las Pozas

CEO Serviceplan Spain

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Ainhoa de las Pozas

Ainhoa De Las Pozas

CEO Serviceplan Spain

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HoC Madrid

Welcome to

Founded in 2016 by Gerardo Mariñas, our company has over 150 experts and more than 20 years of experience in the Spanish market.

As part of a global independent group, we offer integrated solutions and create Best Brands by combining creativity, media, and data under the concept of "ÜberCreativity."

At the House of Communication, we provide Strategy & Consulting, Creative & Content, Media & Data, Platform & Technolog services from a single source.

Key Facts

2016

Founded

150

Experts

100

ÜberCreativity

Mediaplus

Serviceplan

TME

Our offer to support your business

Services

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Creative & Content

ÜberCreativity for communication and content success.

Rubik's cube in Motion

Strategy & Consulting

Expert consulting for your strategic solutions.

Cubes in different sizes that build up and break down

Platform & Technology

Visionary solutions for your communications success.

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Big Data and media expertise to increase your visibility and reach.

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Our news

Mediaplus Alma | Ana Muñoz, Managing Director & Chief Commercial Officer of Mediaplus Alma, in El Periódico de la Publicidad

05.08.2025

Mediaplus Alma | Esteban de la Peña Shares Insights on the Role of Technology in Advertising Creativity

21.07.2025

From the global stage of SXSW, our colleague Alex Turtschan, Director of Innovation at the Mediaplus Group, shared key insights on tech ...

21.05.2025

Mediaplus Alma, the media agency of Serviceplan Group Spain, has appointed Carlos Domínguez as its new Growth Director, reporting direc ...

31.03.2025

Serviceplan Group continues to strengthen its presence in the Spanish market with the appointment of Óscar Martínez as Corporate CFO.

25.03.2025

Published in the 2025 Yearbook of CONTROL (ctrl) magazine, in the Agency Index section.

24.03.2025

'It's more than a destination. It's an attitude.' Valencian Community Tourism

13.02.2025

A song that tastes like apple to celebrate Fruit Day with Val Venosta

07.02.2025

The Serviceplan Group's CMO Barometer in collaboration with the University of St. Gallen, is an internationally recognised study reveal ...

04.12.2024

Rainbow Wool – The World’s First Fashion Statement Made from the Wool of Gay Sheep

17.09.2024 | News Article

Creating the Digital Tomorrow

10.09.2024

Media Agency Mediaplus Alma, Creative Agency La Despensa and Exclusivista Gran Pantalla, have won the OOH Lovers 2024 Grand Prize in th ...

26.08.2024

Let's get in touch with us!

Gerardo Mariñas

Gerardo Mariñas

CEO House of Communication Spain

Let's get in touch with us!

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LAST NAME*

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