We strengthened our partnership with Arquetipo by being entrusted with the Generalitat Valenciana Ministry of Education account.

Together with Arquetipo, we have recently been awarded the public tender issued by the Generalitat Valenciana’s Ministry of Education, Culture, Universities and Employment to provide media agency services. The contract covers media consultancy, planning, and media buying for the dissemination of the Ministry’s institutional communication campaigns.

As part of this contract, Mediaplus Equmedia will lead the media strategy, planning and buying, drawing on its expertise in institutional communications and its use of advanced research, audience analysis and performance measurement tools. Arquetipo will contribute its in-depth knowledge of the Valencian market and its extensive experience in coordinating and delivering communication initiatives across the region.

This collaboration further strengthens a partnership model between the two agencies that has already proven successful in previous projects for the Generalitat Valenciana.

Source: https://valencianews.es/economia/mediaplus-equmedia-y-arquetipo-refuerzan-su-alianza-al-asumir-la-cuenta-de-la-conselleria-de-educacion-de-la-generalitat-valenciana/