RTVE Campaign · 70 Years of Television
RTVE’s 70th anniversary celebration has been brought to life through a campaign created by Serviceplan Group, with the joint collaboration of Serviceplan Spain and Mediaplus Equmedia. Together, they developed "70 Years of TVE, The One That Loves You," a four-minute film featuring four children who cleverly recreate some of the most iconic moments in the history of Spain’s public broadcaster after accidentally deleting its historical archive.
With this fresh and emotional approach, the campaign moves away from a traditional tribute in favour of a warm, contemporary story that resonates across generations. As part of the House of Communication model, the close collaboration between Serviceplan (creative) and Mediaplus Equmedia (strategy and media) enabled a high-impact launch during the Benidorm Fest final, quickly generating widespread attention and a highly positive response across social media and the press.
A campaign that connects the past, present and future through emotion and innovation, while reflecting Serviceplan Group’s integrated and creative philosophy.