Gerardo Mariñas, CEO of House of Communication Spain, shares his perspective in the April 2026 edition of Anuncios magazine.

In this interview, he explains how the industry is shifting from competing on volume and price to an approach based on strategy, integration, talent, and quality, where efficiency is measured by impact and results.

At Mediaplus Alma, as part of Serviceplan Group, we share this vision: combining technology, data, and artificial intelligence with closeness and flexibility is key to driving advertisers’ growth.

📌 You can see the preview below: