Brands can win attention, but true impact comes when behavioural science bridges the gap between intention and action – turning awareness into behaviour.
La 21ᵉ édition de TWELVE Mail se concentre sur le CMO Barometer 2026 — et sur un message clair : l’IA est devenue une mission clé pour la direction marketing.
Biogaran launches "Bioggy" with Serviceplan Health & Life
Always on the lookout for innovation, Laboratoire Biogaran launches "Bioggy", a connected box to help children with chronic illnesses keep better track of their treatment. Serviceplan Health & Life, the agency behind the launch, has also created the animated film.
