Courbevoie, March 8, 2018

Plan.Net will be present this year at the 6th edition of WebCampDay, a day entirely dedicated to Webmarketing, E-commerce and Search Marketing issues, organized as every year in Angers. The day's program includes more than 20 conferences on a wide range of interesting topics, as well as an ideal networking opportunity to extend the day's encounters, chat with a speaker or find out more about a particular tool.

Plan.net France will be represented at the event by François Houste, the agency's consulting director and a specialist in customer paths. He will be speaking at a conference on the subject:



Customer journeys: what does this mean for site design?

Customer journeys are now at the heart of any ecosystem or digital platform development. We need to understand what consumers want, how they search for information, how they navigate a site... in order to offer them the right content as quickly and naturally as possible.

This calls into question many aspects of the design of sites, applications and communication plans. It requires us to think differently about how we organize our information... and sometimes to use new tools.

Let's talk specifically about Customer Journey tools.

WebCampDay will be held on Friday, May 25, 2018 at the Terra Botanica Business Center in Angers. Entry fee for the event: €49 for the day.

Full event information: https://www.webcampday.com/