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31.05.2018
Auchan Retail France entrusts its brand communications to Serviceplan Group France
Retailer Auchan Retail France has entrusted its global communications strategy to Serviceplan Group France, a member of Europe's leading independent communications group. The decision was taken following an agency competition orchestrated by Pitchville, which pitted Serviceplan against outgoing agency CLM BBDO, Sid Lee, La Chose and Rosbeef.
The agency's mission will be to support the long-established chain in its advertising communications strategy and its deployment across all traditional and digital communication channels, as well as across all the chain's activation and promotional tools (catalogs, leaflets, theatrical displays, etc.).