16.08.2018

Vangardist magazine, Serviceplan and Mediaplus join forces against homophobia with the "Pink Triangle" operation.

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At a time when LGBTQI* communities can evolve freely almost everywhere, the Austrian magazine Vangardist has decided to denounce the scourge of homophobia that persists in many countries, with an international awareness-raising operation: "The Pink Triangle". In France, the campaign takes the form of a national billboard campaign by Serviceplan, to be deployed over the month of August on 1,300 panels provided free of charge by JCDecaux and Media Transports via Mediaplus France (*Lesbian, Gay, Bisexual, Transgender, Queer, Intersex).

This poster campaign, with its provocative catchphrases, aims to draw the general public's attention to a little-known reality. Even today, LGBTQI communities are victims of persecution, imprisonment or torture in over 70 countries. This is the case in Jamaica, for example, where women are gang-raped to "cure" them of being lesbians, as one of the posters, inspired by a recent article in the international press, points out.

The campaign also invites people to sign a global petition calling on the United Nations to enshrine the rights of LGBTQI people in Article 2 of the Universal Declaration of Human Rights. To date, the petition has attracted 1,478 signatures: https://pinktriangleissue.com

With this large-scale operation, the "Pink Triangle" is becoming the symbol of the fight against contemporary violations of LGBTQI rights around the world, in memory of the pink triangle that homosexual prisoners were forced to wear as a marker of their sexuality during the Second World War, notably in the Austrian concentration camp of Mauthausen. Austrian magazine Vangardist decided to rise up against this terrible reality last May by publishing "The Pink Triangle Issue", a special issue aimed at rekindling the fight against the violation of the rights of LGBTQI communities. The publication of this special issue marked the starting point of this international campaign to consign the scourge of homophobia to the past.

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Stéphane PERROT
Serviceplan Paris
Managing Director
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