Bonne Maman, the French heritage brand of authentic jams, cookies and desserts, returns to television with a new "Riz Au Lait" film this Friday, October 2.

This new TV spot signed by Serviceplan Paris, "Les Sœurs" (20''), is part of the brand's communication territory launched in 2017, which is based on the idea that "Bonne Maman liberates my childlike side". The film shows two young women savoring Bonne Maman's creamy vanilla rice pudding, almost regressively reverting to the happy, boisterous sisters they were as children.

As with the previous film in this saga, Confiture Intense broadcast in June 2017, the Blink team of directors (Leïla & Damien) have succeeded in rendering, through a delicate, velvety image, all the gentleness and care with which Bonne Maman creates its recipes that are both simple and delicious.

This new film will be broadcast on all major national channels for over three weeks, according to a media plan developed by independent media agency Mediaplus (Serviceplan Group France).