© Serviceplan Group 2024
19.11.2018
Auchan encourages children to be wise in its new Christmas campaign designed by Serviceplan
6 weeks after the launch of its new brand communication, Auchan Retail France is broadcasting its Christmas campaign on TV and the web, in a film that will leave no one indifferent, neither children nor their parents.
What child hasn't thought twice before doing something silly in the run-up to Christmas, for fear of Santa's punishment? This is the idea behind Serviceplan's Christmas campaign to promote its 10,000 "magic price" toy references available on the auchan.fr website.
The film (30'' and 15''), directed by Ben Gregor (Wanda Production), is being broadcast on all major national channels, as well as digitally, from November 19 for a four-week period, according to a media plan drawn up by Havas Média.
The campaign tagline is further proof of Auchan's commitment to its customers: "All year round, Auchan offers 10,000 toy references at magic prices. Auchan and life changes".
Let's get in touch!
Stéphane PERROT
Serviceplan Paris
Managing Director
Let's get in touch!
