© Serviceplan Group 2024
07.11.2018
Mamie Nova takes Parisians on a journey with Serviceplan
Mamie Nova (Andros Group) will be on display in the Paris metro from Thursday, November 8, 2018. Imagined by Serviceplan, four new posters supporting the famous "Gourmands®" yogurts will take commuters further afield.
Building on the success of its TV campaign launched in March 2018, Mamie Nova has this time chosen posters to promote four of its best-selling recipes: Pineapple-Passion, Lemon-Elemon Curd, Coconut and Lychee-Pink. In keeping with Mamie Nova's smile-inducing tone, the taglines on each of the campaign's visuals invite Parisians to escape the autumn dreariness and join the sunny, exotic world of the featured recipe.
In collaboration with JCDecaux, the campaign will be complemented from November 12 by digital advertising dedicated to the ultra-indulgence of Gourmand® Fondant Chocolat, in the windows of the 98 largest Monoprix stores in the Paris region.