The French heritage brand of authentic Bonne Maman jams, cookies and desserts will be back on TV this Friday, January 11, with a new "Compotée" film. This product, specially designed in a glass jar and sold in the chiller cabinet, is revolutionizing the refrigerated fruit dessert aisle with its soft, delicate texture, and novel flavors such as strawberry/raspberry and elderflower.

The third instalment in the Bonne Maman saga, this spot (25'') is in keeping with the brand's communications strategy, which is based on the idea that "Bonne Maman liberates my childlike side". It shows two young women playing hide-and-seek like little girls, as they indulge in this generous dessert.

Like all the films in this saga made by the Blink directing team (Leïla & Damien), this new copy highlights the freshness of the product and the delicacy of its velvety texture, and hints at the gentleness and care with which Bonne Maman creates its simple yet delicious recipes.

The new film will be broadcast on television and in digital format, according to a media plan developed by independent media agency Mediaplus (Serviceplan Group France). An extensive poster campaign will support the launch of Compotées Bonne Maman in a new print territory to be revealed across France from February 6.