For the 5th year running, the Serviceplan Group's TWELVE magazine looks at trends in brands, media and communications in general, with this year's editorial line "New World". TWELVE gives an insight into how current developments in the communications industry will change the way we live over the next few years. Renowned personalities and experts have spoken on the subject on this occasion, taking up themes and issues that have inspired the Serviceplan Group over the past year.

Like the twelve months of the year, each issue of TWELVE contains twelve chapters. The motto of this year's issue is "New World".

This year's authors include such luminaries as :

    Gerhard Schröder (Former German Chancellor)
    Oliviero Toscani (Benetton Creative Director)
    Julia Jäkel (CEO Gruner+Jahr)
    Tyler Brulé (Editor-in-Chief MONOCLE)
    Claudia Willvonseder (CMO IKEA)
    Frederik G. Pferdt (Chief Innovation Evangelist Google).

The twelve chapters are :

    Politics and the digital world
    Artificial intelligence and the world of virtual experiences
    Brands and the transformation of their universe
    Innovation management and the design of the New World
    USA, a New World forever
    Brand communication and the CMO as game-changer
    Creativity and innovative power in the digital age
    Values and vision of a better world
    Media and new information media
    New work organization and tomorrow's world of work
    Millennials and new consumption patterns
    Reputation and hope

Florian Haller, CEO of the Serviceplan Group, on the occasion of the anniversary edition of TWELVE: "In these times of profound and rapid change, we want to look ahead with TWELVE and think 15, 20 years ahead with current developments in the communications industry, as well as in our world. How will artificial intelligence have changed marketing, but also our daily lives, by then? What strategies and technologies will shape brand communications? How will we work, and in what environment? And: What prerequisites must we create to ensure that the digital future is the one we like to live in? We discussed these questions and more with leading figures over the course of 2018, and what TWELVE stands for today."


The Serviceplan Group

The Serviceplan Group is Europe's largest group of owner-managed agencies, partners and branches. Founded in 1970 as a classic advertising agency, Serviceplan quickly developed the "House of Communication" concept - to date the only fully integrated agency model in Germany that brings all communications disciplines under one roof - with now 38 locations and over 4,100 employees worldwide.


Twelve

TWELVE is the Serviceplan Group's magazine for customers, employees and friends. The four previous issues of TWELVE have already won the "Red Dot Award: Communication Design" 2015, 2016, 2017 and 2018, as well as a bronze award at the "Best of Business-to-Business" Communication Award 2015. The print run (German and English) is 10,000 copies.

The online version of the magazine is available at sp-url.com/twelve2019.