Alain Roussel, President of Serviceplan France (the French subsidiary of the leading independent European communications group Serviceplan Group) and Hervé Poupon, Creative Director of Serviceplan Paris, have just appointed Daniel Perez as co-Creative Director of Serviceplan Paris.

Keen to grow talent to grow the company, Alain Roussel and Hervé Poupon wished, through this appointment, to recognize Daniel's talent and investment in the agency's rise to creative prominence, as illustrated by his entry into the top 10 independent agencies worldwide at the Global Creativity Cannes Report 2018. Daniel has been responsible for 70 French and international awards since joining Serviceplan in 2016, including for the Ile-de-France Road Safety Impact Simulator (Effie d'Or 2018).

Daniel Perez, 41, began his career in 2006 as a copywriter at the agency \TBWA, working with Erik Vervroegen. Voted "young advertising creative of the year" by Stratégies magazine in 2008, he progressed within the \TBWA network (London, New York, Los Angeles, Madrid, Berlin, Paris...) where he worked on major campaigns for international brands such as Adidas, Nissan, Playstation, McDonald's, Amnesty International, Unilever, Michelin, Visa and Apple. He joined the Serviceplan agency in 2016. Multi-awarded by the biggest French and international advertising festivals, Daniel is also a director of commercials and short films.