Courbevoie, June 6, 2019 - PROACHAT - the referral center of international hotel group Best Western® Hotels & Resorts - has just unveiled its new graphic identity, created in collaboration with digital design agency Plan.Net France.

To keep pace with changes in the hotel industry, and in particular with the major changes in the behavior of tourist customers, the PROACHAT referencing center - part of the Best Western France group - has embarked on a project to modernize its identity, entrusted to the Plan.Net France agency.

With its positioning as an industry expert, PROACHAT is now a consulting partner for both hoteliers and suppliers, whom it supports on a daily basis. To reflect this expertise, PROACHAT has chosen the tagline "Your open door to the hotel industry", illustrating its knowledge of the sector, its ability to provide support and its openness to the major innovations and changes to come.

The modernization of PROACHAT's graphic identity was accompanied by a redesign of the PROACHAT Design brand - the group's interior design studio - to better reflect the challenges facing the hotel industry in the years ahead. PROACHAT Design has become Hospitality STUDIO, and presents itself as an "Experience Designer" capable of thinking not only about the aesthetics of hotel establishments, but also about their identity and operation, as part of a comprehensive, long-term approach.

These new identities are currently being rolled out across all the Group's communication and marketing media.