19.09.2019

ROAD SAFETY retains Serviceplan + Babel + Madame Bovary

Sécurité routière

Following a competitive dialogue launched in November 2018, La Délégation à la Sécurité routière (DSR) has just selected the consortium comprising the agencies Serviceplan, Babel and Madame Bovary.

The consortium will be in charge of strategic consulting, design and implementation of media and non-media communication actions for the DSR for the next 4 years (excluding digital, press relations and media buying).

  • Serviceplan, headed by Alain Roussel, focuses on the development and implementation of integrated communications concepts.
  • Babel, headed by Eric Zajdermann, has been specializing in public-interest issues since the start of 2019.
  • Madame Bovary, founded by Pascal Couvry, reconciles creative and corporate issues.
Let's get in touch!
Carole Giroud
Carole Giroud
Serviceplan Group France
CEO
Let's get in touch!
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