23.06.2020

Discover Best Brands 2020

Capture d’écran 2020-06-23 à 17.28.12

Launched in 2004 in Germany by Serviceplan Group and GfK, BEST BRANDS is a unique concept whose prize list reflects the real success of brands with consumers, without the involvement of a jury.  This 3rd edition is based on the results of a survey conducted by GfK among a panel of 5,000 French consumers, on 365 brands in 27 product categories (FMCG, consumer electronics, household appliances, etc.). Winners are selected on the basis of two cross-cutting criteria: "Share of Wallet" (economic value) and "Share of Soul" (emotional value). Best Brands is available in France, Germany, Italy, Benelux and China.

Discover the 2020 Awards here

https://bestbrands.fr/laureats/

For further information, please contact: Emilie Martin & Véronique Domas -

info@bestbrands.fr

 

 

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Carole Giroud
Carole Giroud
Serviceplan Group France
CEO
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