28.08.2020

« Intrait® Marron D'Inde" goes back to school with Serviceplan Health and life

intrait

With its recent acquisition of Intrait® Horse Chestnut, Biogaran has decided to continue marketing a range of dietary supplements and cosmetics that have been helping to improve venous comfort for 70 years. To accompany the launch, Biogaran is advertising on television from August 30 with a film dedicated to the product "Intrait® Horse Chestnut Solution H venous health". Serviceplan Health & Life was commissioned to produce the campaign as part of a tender for the brand's advertising strategy and communications.

In this film (20''), Serviceplan Health & Life has chosen a visual approach that combines naturalness and modernity. The film will be broadcast on the main TV channels, as well as on replay and Internet media sites.

The French brand Intrait® Marron d'Inde takes its name from the technique used to extract the seeds and bark of the horse chestnut tree, renowned for promoting circulatory health and hemorrhoidal circulation.

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Stéphane PERROT
Serviceplan Paris
Managing Director
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