De'Longhi, world leader in the domestic espresso grinder market, unveils its first international campaign this Thursday, September 2. It features one of the world's biggest stars: Brad Pitt. Directed by Damien Chazelle, the campaign will be launched this evening on prime-time television, following an event-driven media plan orchestrated in collaboration with the Mediaplus France agency.

"De' Longhi has seen tremendous growth in recent years, and the production of espresso grinders has contributed significantly to this," says the brand's CEO, Massimo Garavaglia. "We are convinced that Brad Pitt is the ideal ambassador to promote De' Longhi products. He perfectly embodies the spirit of the House, as he is both audacious and internationally recognized, but also sophisticated and elegant."

The campaign invites viewers to immerse themselves in "Brad Pitt's everyday life". Whether he's buying coffee beans in the early hours of the morning, cruising around Los Angeles on his motorcycle, or refueling, these scenes evoke a moment we all look forward to: coming home to relax and enjoy a delicious coffee or cappuccino: A Perfetto Moment. 

Alongside the actor and director, the film features two other Oscar-winners: cinematographer Linus Sandgren and composer Justin Hurwitz, both of whom contributed to the success of La La Land. Justin Hurwitz, who dreamed up the soundtrack for the advert, confides: "When I discovered Damien's work on the film's grain and Brad's more relaxed look than ever, I couldn't wait to associate a melody and a mood with it." Renowned photographer Lachlan Bailey joins the team. 

The film's approach and cinematographic quality are sure to leave a lasting impression, while its authenticity is a notion dear to this family business, whose success is based on strong entrepreneurial values. 

Brad Pitt was chosen to embody this international campaign not only because he is a world-renowned icon. He's also a renowned actor and producer, a fervent advocate of environmental issues and an art lover with a passion for design and architecture. 

Despite his worldwide fame, Brad Pitt has above all preserved his mystical aura. His discreet personality reflects the soul of De' Longhi: a universal company attached to its roots that challenges stereotypes and cultivates a typically Italian passion for harmony and elegance. 

Iconic and authentic.

Just like the Hollywood star serving herself a perfect cup of coffee, in all its simplicity.