© Serviceplan Group 2024
15.11.2021
Bonne Maman unveils its Pâte à tartiner with Serviceplan
Bonne Maman continues to innovate, announcing the launch of its spread with a brand new film. Directed by Bellone and Consonni (Dillinger), the film poetically reveals how a mother lovingly and inventively entrusts Bonne Maman spreads to her children. An immersion in nature to sublimate this gourmet product, rich in hazelnuts and free from palm oil!
PRODUCTION
Directors Bellone and Consonni
Production Dillinger
AGENCY
Agence ServicePlan
Creative Director Hervé Poupon
Creative Director Jean-Philippe Dubois
Artistic director-copywriting: Linda Bouderbala and Rémy Maufangeas
TV Prod Frank Willocq
CUSTOMER
Bonne Maman customer