Launched in June 2020 with the Best Western® Hotels & Resorts group's network of hotels, ého has taken off quickly, supported by the FNE-Formation scheme, which enables all or part of the educational costs to be covered by the French government and AKTO. In 2021, more than 140 hotels called on ého to train more than 530 employees, in over 70 distance learning modules and 13 face-to-face courses. Over 90% of learners responding to the satisfaction questionnaire would definitely recommend ého.

ého aims to be an inclusive school, enabling students to join a dynamic sector rich in career development opportunities. ého, l'école hôtelière promotes the values of Savoir-Accueillir, a unique combination of know-how and interpersonal skills, specific to the hospitality professions. In 2022, the training school will open its doors to all future talents in the hospitality industry.

The Plan.Net France teams have imagined the ého brand as a call to join the hotel industry: