04.01.2022

Plan.Net France signs the identity of the Best Western® Hotels & Resorts hotel school in France

In collaboration with teams from Best Western® Hotels & Resorts France, the agency Plan.Net France designed the brand and visual identity for the group's new hotel school in France: ého

Launched in June 2020 with the Best Western® Hotels & Resorts group's network of hotels, ého has taken off quickly, supported by the FNE-Formation scheme, which enables all or part of the educational costs to be covered by the French government and AKTO. In 2021, more than 140 hotels called on ého to train more than 530 employees, in over 70 distance learning modules and 13 face-to-face courses. Over 90% of learners responding to the satisfaction questionnaire would definitely recommend ého.

ého aims to be an inclusive school, enabling students to join a dynamic sector rich in career development opportunities. ého, l'école hôtelière promotes the values of Savoir-Accueillir, a unique combination of know-how and interpersonal skills, specific to the hospitality professions. In 2022, the training school will open its doors to all future talents in the hospitality industry.

 

The Plan.Net France teams have imagined the ého brand as a call to join the hotel industry:

"For us, the name of this school had to sound like an invitation to join the hotel and catering professions and discover a vocation there. The ého brand and the graphic identity that stems from it embody this proximity to the hospitality professions, and set the school apart from other players in the sector."

François Houste

Consulting Director

Plan.Net

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Maurane Coudert
Serviceplan Group
Corporate Communication
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