Courbevoie, March 1, 2022. The House Of Communication agencies Mediaplus, ServicePlan and Trinity Films, in association with the Jin agency, support Sarenza in its omnichannel communication 2022.

The French pure player with the revamped but still heady jingle is back in the media.

And it's decided to make it known, by adopting a hard-hitting TV and digital communication strategy, with a relevant, offbeat message that's highly faithful to its identity.

The main challenge is to restore the brand's power and uniqueness.

A strategy that highlights the brand's range of over 500 brands, including footwear, clothing and accessories, as well as its unrivalled quality of service and 24-hour delivery.

The teams worked in a totally integrated way to develop the new campaigns together, with great agility.

To be discovered from March 5 with the sponsorship of the TV show Chasseurs d'appart on M6, followed by numerous TV, digital & social media activations throughout the year.

Creation and production called on fashion director Vincent Vesco to stage a saga of short, original films in a square format, skilfully mixing the Not serious but ...serious tone with the expertise emblematic of the brand.

Technical details :

Customer: Sarenza

Nathalie Mesny: General Manager Monoprix Online

Gwennola Queinnec: Fashion e-commerce Director Monoprix & Sarenza

Caroline Lengline: Head of Brand, Communications & Engagement

Julie Monget : Branding Project Manager

Agency: House Of Communication France

Jean-Philippe Dubois: Creative Director Serviceplan Paris

Anïa Mouvet: Account Director Serviceplan Paris

Michel Marret: Business Director Mediaplus Paris

Renaud Chabert: Producer Trinity Films

Vincent Vesco : Director

Antoine Carpentier : Director of Photography

Post Production IMAGE & SON : Trinity Films

Sound Studio & Mixing: Le Comptoir du Son

About Sarenza

Present in nearly 30 countries in Europe with a selection of over 500 brands and 40,000 references, Sarenza becomes in 2019, the new fashion e-destination for dressing from head to toe. From Serious about shoes, the site becomes Serious about shoes & clothing. With nearly 8 million customers in Europe, the site relies on its historical pillars: delivery in France within 24 hours, returns possible up to 100 days after purchase, refunds in less than five days... And on its strength, an in-house customer service department that has won numerous awards.

In 2018, Sarenza became part of Monoprix Online, the Monoprix Group's e-commerce subsidiary, opening up new perspectives without losing the start-up spirit that has made it such a success. The brand continues to be run in an entrepreneurial, committed and human spirit, while ensuring perfect fairness between its employees, who come from 10 different nationalities.

About House of Communication

House of Communication is the integrated offering of the Serviceplan Group, Europe's leading independent communications group.

The Serviceplan agencies (consulting and advertising creation), Serviceplan Health (healthcare communication), Mediaplus (media), Plan.Net (digital) and Trinity films (audiovisual production) bring together 150 employees who interact in all communication disciplines. 

Founded in Germany in 1970, Serviceplan Group is owned by 200 entrepreneurial partners, all committed to shared success. It is present or represented in 36 countries and employs some 4,400 people worldwide, all sharing the same philosophy: "Building Best Brands".

In France, House of Communication is chaired by Carole Giroud.