© Serviceplan Group 2024
30.11.2022
Mediaplius supports PayFit in France and abroad
PayFit has entrusted House of Communication's Mediaplus agency with the orchestration of its media strategy for the launch of its Branding campaign in France and Spain.
PayFit, a 100% online French company with over 8,000 customers, offers European-compliant payroll and HR centralization solutions to small and medium-sized businesses.
The company, which is expanding rapidly on the French and European markets, is one of Capital's "Best French Tech Employers".
PayFit entrusted the Mediaplus agency with the orchestration of its media strategy for the launch of its branding campaign in France and Spain, and the Belle agency with the execution of its content strategy.
Mediaplus has developed a strategy combining TV, billboards and digital, the performance of which will be monitored in real time using Direct Response TV (DRTV).