© Serviceplan Group 2024
30.11.2022
New national poster campaign for Charrette Heritage
House of Communication's Serviceplan and Mediaplus agencies once again supported the Rhum CHARRETTE HERITAGE brand in its year-end communications. A successful balancing act!
For 7 years now, Terroirs Distillers Artisanal Brands has been renewing its trust in the House of Communication, and more particularly in the agency tandem Serviceplan (advertising creative consultancy) and Mediaplus (media consultancy). We are proud of this, and our commitment remains unchanged.
For the end of 2022, the two agencies played the balance card and created a new national poster campaign for one of the client's emblematic brands: Charrette Héritage. This campaign meets the commercial objective of boosting sales in supermarkets this autumn, while promoting the quality and balance of this uniquely flavored spirit from Reunion Island.
A campaign in mainland France, concentrated in railway stations, with over 4,000 faces over 2 weeks.
Let's get in touch!
Maurane Coudert
Serviceplan Group
Corporate Communication
Let's get in touch!
