The campaign, which combines TV broadcasting, airport digital signage and digital signage, was designed to generate awareness and in-store traffic among CSP+ customers and business travelers.

Marion Dolbeau comments: "We're proud to be involved in the deployment of this campaign.  The management of European & international campaigns is one of the strengths of Mediaplus and the House Of Communication of which it is a part, the latter being present in over 30 countries worldwide".

About TUMI:

Since its creation in 1975, the American luxury luggage brand TUMI has never ceased to innovate, to unearth materials that are ever more solid, but also ever more respectful of the environment. Because sturdiness is one of the brand's founding pillars, one of the most talented players in the British league, South Korean Son Heung-min, has become the face of the latest collection of 19 Degree suitcases, indestructible with their aluminum shells yet ultra-elegant. The brand is sold in 75 countries and around 2,000 points of sale.

Design: SoBang