Munich, February 1, 2023 - TWELVE, Serviceplan Group's award-winning annual magazine, is dedicated to providing a yearly review for the branding, media and communications sector. The ninth issue, the current edition, deals with the subject of speed as a success factor. Because the most urgent and important task for companies and brands is to keep pace. The ability to adapt to changing situations at an accelerated pace will be crucial to success in the years to come.

What impact does the frenetic pace of our times have on the management of companies and brands? How can companies adopt the necessary speed in all areas, reduce reaction times and accelerate processes? And do we really always have to be the fastest? In twelve chapters, corresponding to the twelve months of the year, personalities who have accompanied Serviceplan Group over the past year deliver useful insights, surprising perspectives and special recommendations on relevant topics and megatrends such as speed management, the Metaverse, hybrid working, new business rules and social speed.

Guest authors include personalities, experts and creators such as Prof. Clemens Fuest, Chairman of ifo, Joachim Gauck, former President of the Federal Republic of Germany, Prof. Claus Kleber, former presenter of ZDF, Charlotte Maihoff, host of RTL Aktuell, Sascha Lobo, Internet pioneer, Alexander Sixt, co-CEO of Sixt, Annette Green,Director of Sales, Media and Professional Services at Microsoft Germany, Clemens Maier, CEO of Ravensburger, Marianne Bullwinkel, CEO of RMS, Dr. Jens Thiemer, Senior Vice President Customer and Brand BMW at BMW Group, Nicole Nitschke, CEO of Douglas DACH, Boris Dolkhani, Head of Marketing at Bosch, or professional sports power couple Ana Ivanović and Bastian Schweinsteiger.Experts from Serviceplan Group's House of Communication also contributed to this issue of TWELVE.

TWELVE or total art

Digitization is driving meteoric change - in the art world too.To highlight the main theme of this issue in the artistic conception of the magazine, this year Serviceplan Group decided to work with internationally renowned artist photographer Thomas Ruff.His unique blend of aesthetic worldviews and ultra-modern digital technologies leaves no viewer indifferent.The result is a magazine-catalogue that innovatively combines editorial content and artistic creation. The two categories are clearly distinct from a visual point of view. The magazine section, consisting of twelve chapters, remains in black and white, while the artistic sections of the catalog, spread throughout TWELVE, are in color.

Florian Haller, CEO of Serviceplan Group: "We live in an age of high speed. Brands must embody safety, reliability and solidity, but also be agile enough to adapt to changing situations. I also believe that one of our Group's missions is to remain at the cutting edge of current affairs, whether in terms of corporate culture, new technological developments or digital transformation.

The common thread running through this inspiring issue of TWELVE is the understanding that digitization is not only the main driver of this rapid evolution, but also the most important tool for keeping up with it".

About TWELVE

The name TWELVE refers to the twelve months of the year, as well as the twelve chapters that make up the magazine.Each deals with a current megatrend in the communications sector. Through articles and interviews, well-known personalities give an insight into their thoughts on topics related to this trend. Serviceplan Group experts explain the most significant current developments in brand communications for each of the topics covered, and present innovative projects.In addition to its unique content, TWELVE's design aims to inspire its readers.That's why each issue is created in collaboration with an artist, who is responsible for designing the first pages of the chapter and the cover.

Every year since the first issue appeared in 2015, TWELVE has been awarded the "Red Dot Award: Communication Design", and since 2018, an annual Fox Award.The seventh issue, with graphic design by Jonathan Meese, also received two first prizes at the BCM Best of Content Marketing, a second prize at the LIA Awards, a third prize at the ADC Germany and ADC 100th, and another third prize at the CommAwards. Last year's issue, designed by Stephan Balkenhol, won two second prizes at the BCM Best of Content Marketing.

As the annual magazine has a limited print run, it is sent to Serviceplan Group's most important national and international contacts. The 2023 issue (in German and English) had a print run of 7,000 copies.