New York / Munich - In October 2020, Serviceplan Group launched its partnership with award-winning US creative agency Pereira O'Dell, in 2022 Serviceplan Group founded Mediaplus Americas in New York. The agency group, which was named Independent Network of the Year at Cannes Lions 2022, has always had one clear goal in mind: to build a House of Communication for the North and South American markets. Florian Haller, CEO of Serviceplan Group, defined this objective as "building an integrated agency concept with Creative & Content, Data & Media, as well as Platform & Commerce". The partnership with Pereira O'Dell is the "next logical step on this path", Haller added in 2020. 

The Serviceplan Group has now taken further important steps along this path with the creation of Serviceplan Americas : The creation of Plan.Net Americas in New York, under the leadership of Jennifer Steele and Todd Thiessen, completes the integrated offering of the House of Communication Americas (USA, Canada and South America). Plan.Net Americas offers digital platform and commerce services.  

The creation of Plan.Net completes the offer of the House of Communication Americas with that of Pereira O'Dell (with customers such as IHOP, MINI, Zelle and Adobe) and Mediaplus Americas. Led by Tamara Alesi and Jasmine Presson, the 20-strong Mediaplus team works for global customers such as Siemens and De'Longhi.  

In addition to their management positions at Pereira O'Dell, the House of Communication Americas will be led by Andrew O'Dell as CEO of Serviceplan Group Americas, PJ Pereira as CCO of Serviceplan Group Americas and Nancy Daum as CFO/COO of Serviceplan Group Americas. 

Markus Noder, member of the Serviceplan Group Board of Directors and responsible for the Group's internationalization strategy, explains: "By completing our offering in the important economic region of the Americas, we are giving new impetus to our internationalization. With Andrew, PJ and Nancy at the helm, we have smart, creative partners with a real entrepreneurial spirit at our side. I look forward to working with them as we lay the foundations for our House of communication Americas and grow it further". 

By investing in up-and-coming creative agency L&C NYC (AdAge's A-List Newcomer Agency of the Year, winner of the Cannes Lions Grand Prix and One Show Independent Agency of the Year), Serviceplan Group is strengthening its creative power worldwide. L&C NYC was founded by Gian Carlo Lanfranco and Rolando Cordova, both originally from Peru. The agency works with renowned clients such as Dole, P&G, General Electric, Diageo and Spectrum.