Best Trends | Issue #2

TWELVE Mail

As markets fluctuate, supply chains are being reconsidered, and AI is reshaping our lives, we believe in the power of communication. In this issue, you’ll find articles on rising expectations for agencies, CEO positioning, and the future of the Brand “Made in Germany”. We explore key questions: How can brands create emotional resonance? And what strategies should they use to connect with Gen Z?

Issue 2

Best Trends

Media, makers, brands – these are the core topics that define the second issue of our Best Trends Innovation Update.

For individual solutions

Fuelled by Data: Driving the Future of Automotive Marketing

The Courage Playbook: 5 Ways to Build a Culture of Bold Thinking

Motatos - Inflation-Targeting

Lufthansa - Yes to new beginnings

Serviceplan x BMW Motorrad, new collection

Biogaran launches "Bioggy" with Serviceplan Health & Life

TWELVE Mail

Issue 2

Fuelled by Data: Driving the Future of Automotive Marketing

The Courage Playbook: 5 Ways to Build a Culture of Bold Thinking

Motatos - Inflation-Targeting

Lufthansa - Yes to new beginnings

Serviceplan x BMW Motorrad, new collection

Biogaran launches "Bioggy" with Serviceplan Health & Life

TWELVE Mail

Issue 2

Me and my brand