Stefanie Kuhnhen, Managing Partner Serviceplan Strategy, Eva Lihotzky, Senior Business Consultant Plan.Net Group & Christian Waitzinger, Chief Experience Officer Plan.Net Group

Web 3, NFT and the metaverse. The next iteration of the internet has arrived, so they say. This new frontier of customer experience is supposed to bring vast possibilities to reshape the ways we work, play, socialise, do business and shop. Is it just the hype and fear of missing out (FOMO), or is there real substance to it? Or is it already too late for brands to get involved?

Join Stefanie Kuhnhen, Eva Lihotzky and Christian Waitzinger in a somewhat eye-opening yet calming session on the metaverse: they will give a brief overview on the topic, dispel some myths and share their points of view on how marketers can navigate the current environment and what brands can do to explore the space. 

Helmi Abdalhadi, Manager House of Gaming Serviceplan Dubai, Alexander Turtschan, Director Digital Accelerator Mediaplus Group & Chris Thomas, Head of Games EMEA at Twitch

For a long time, TV, radio and, most recently, social media have dominated the marketing channels. But gaming is now continuing its meteoric rise as the next most important avenue in which brands should be communicating with their audiences. How has a previously niche hobby come to dominate the entertainment industry? Can e-sports compete with traditional sports? How can my brand learn to use this tool efficiently and traverse its risks effectively? During the session we want to provide the answers to all of these questions and more.