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Découvrez notre dernier Roadshow international en JUIN 2022 :
LE MARKETING RÉUSSI DANS LES MONDES VIRTUELS :
PLONGÉE DANS LES JEUX ET L'E-SPORT
Notre groupe d'experts et de conférenciers invités a présenté les dernières tendances, des connaissances approfondies et des études de cas pour permettre aux marques d'utiliser avec succès ces points de contact dans leurs stratégies de marketing. Les présentateurs ont offert un aperçu de première main des publics et des communautés de joueurs, de l'écosystème des sports électroniques, ainsi que des outils et des plateformes qui permettent aux marques de tirer parti de la popularité croissante de ce média. Nous avons également examiné le rôle que la réalité étendue, la 3D en temps réel, la technologie web3 et les avatars virtuels peuvent jouer dans l'expérience des clients et la communication des marques dans le prochain chapitre de l'internet.
En Savoir Plus
21 June 2022 | 11.00 am – 12.30 pm (CET)
Mythbusting the metaverse – Surprising thoughts on the new cyberspace
Stefanie Kuhnhen, Managing Partner Serviceplan Strategy, Eva Lihotzky, Senior Business Consultant Plan.Net Group & Christian Waitzinger, Chief Experience Officer Plan.Net Group
Web 3, NFT and the metaverse. The next iteration of the internet has arrived, so they say. This new frontier of customer experience is supposed to bring vast possibilities to reshape the ways we work, play, socialise, do business and shop. Is it just the hype and fear of missing out (FOMO), or is there real substance to it? Or is it already too late for brands to get involved?
Join Stefanie Kuhnhen, Eva Lihotzky and Christian Waitzinger in a somewhat eye-opening yet calming session on the metaverse: they will give a brief overview on the topic, dispel some myths and share their points of view on how marketers can navigate the current environment and what brands can do to explore the space.
23 June 2022 | 11.00 am – 12.45 pm (CET)
Why we play: The power of gaming & e-sports around the world
Helmi Abdalhadi, Manager House of Gaming Serviceplan Dubai, Alexander Turtschan, Director Digital Accelerator Mediaplus Group & Chris Thomas, Head of Games EMEA at Twitch
For a long time, TV, radio and, most recently, social media have dominated the marketing channels. But gaming is now continuing its meteoric rise as the next most important avenue in which brands should be communicating with their audiences. How has a previously niche hobby come to dominate the entertainment industry? Can e-sports compete with traditional sports? How can my brand learn to use this tool efficiently and traverse its risks effectively? During the session we want to provide the answers to all of these questions and more.
28 June 2022 | 11.00 am – 12.30 pm (CET)
Brands share their experience with us: What does a successful gaming & e-sports strategy look like?
Pia Schörner, Head of Gaming & Sponsoring BMW Group & Markus Weiß, Director Corporate Affairs at Mc Donald´s
Best cases: Gaming and e-sports are absolutely booming in the entertainment industry right now. These companies recognised its huge marketing potential a number of years ago and successfully made the move into the sector. Find out from them directly why and how they developed their gaming and e-sports strategy and what their priorities were. What does the gaming and e-sports target group want – and how are they fulfilling these expectations? Which challenges have they overcome? You will also learn how companies have profited from their foray into the worlds of gaming and e-sports and how it has helped them to gain a foothold in the relevant markets.