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Get insights on our last international Roadshow in JUNE 2022:
SUCCESFUL MARKETING IN VIRTUAL WORLDS:
DEEP-DIVE INTO GAMING AND E-SPORTS
Our group of experts and guest speakers guided through the latest trends, insider knowledge and case studies to empower brands to successfully utilise these touchpoints in their marketing strategies. The presenters offered first hand-insights into gaming audiences and communities, the e-sports ecosystem, and tools and platforms that enable brands to successfully capitalize on the medium’s ever-growing popularity. We also looked at the role that extended reality, real-time 3D, web3 technology and virtual avatars can play for the customer experiences and brand storytelling in the next chapter of the internet.
Learn more
21 June 2022 | 11.00 am – 12.30 pm (CET)
Mythbusting the metaverse – Surprising thoughts on the new cyberspace
Stefanie Kuhnhen, Managing Partner Serviceplan Strategy, Eva Lihotzky, Senior Business Consultant Plan.Net Group & Christian Waitzinger, Chief Experience Officer Plan.Net Group
Web 3, NFT and the metaverse. The next iteration of the internet has arrived, so they say. This new frontier of customer experience is supposed to bring vast possibilities to reshape the ways we work, play, socialise, do business and shop. Is it just the hype and fear of missing out (FOMO), or is there real substance to it? Or is it already too late for brands to get involved?
Join Stefanie Kuhnhen, Eva Lihotzky and Christian Waitzinger in a somewhat eye-opening yet calming session on the metaverse: they will give a brief overview on the topic, dispel some myths and share their points of view on how marketers can navigate the current environment and what brands can do to explore the space.
23 June 2022 | 11.00 am – 12.45 pm (CET)
Why we play: The power of gaming & e-sports around the world
Helmi Abdalhadi, Manager House of Gaming Serviceplan Dubai, Alexander Turtschan, Director Digital Accelerator Mediaplus Group & Chris Thomas, Head of Games EMEA at Twitch
For a long time, TV, radio and, most recently, social media have dominated the marketing channels. But gaming is now continuing its meteoric rise as the next most important avenue in which brands should be communicating with their audiences. How has a previously niche hobby come to dominate the entertainment industry? Can e-sports compete with traditional sports? How can my brand learn to use this tool efficiently and traverse its risks effectively? During the session we want to provide the answers to all of these questions and more.
28 June 2022 | 11.00 am – 12.30 pm (CET)
Brands share their experience with us: What does a successful gaming & e-sports strategy look like?
Pia Schörner, Head of Gaming & Sponsoring BMW Group & Markus Weiß, Director Corporate Affairs at Mc Donald´s
Best cases: Gaming and e-sports are absolutely booming in the entertainment industry right now. These companies recognised its huge marketing potential a number of years ago and successfully made the move into the sector. Find out from them directly why and how they developed their gaming and e-sports strategy and what their priorities were. What does the gaming and e-sports target group want – and how are they fulfilling these expectations? Which challenges have they overcome? You will also learn how companies have profited from their foray into the worlds of gaming and e-sports and how it has helped them to gain a foothold in the relevant markets.