Galatine: A Blend of Tradition and Innovation with the New Easter Egg
Challenge
For decades, Galatine has been a beloved brand in Italy, delighting generations with its unmistakable taste. In 2024, the brand took a bold step forward, expanding its product range with an exciting new addition: the Galatine Easter Egg—a fresh take on its signature sweetness.To ensure a successful launch and maximize visibility, Galatine entrusted us with a strategic influencer-driven campaign aimed at showcasing the product in an engaging and authentic way, creating a strong connection with the audience.
A Two-Phase Campaign to Communicate the Launch
SOLUTION
The strategy implemented for the launch of the Galatine Easter egg proved to be highly effective. We chose to collaborate with four family influencers, selected for their large audience and strong alignment with the brand’s values. Their involvement allowed us to create an authentic and engaging communication approach, capable of reaching the audience naturally and spontaneously. To optimize the impact and maintain high user interest, the campaign was structured into two distinct phases:
- First phase: entirely dedicated to the Galatine Easter egg, aimed at generating curiosity and encouraging discovery of the new product through emotional and family-oriented content.
- Second phase: focused on the iconic Galatine candies, to strengthen the brand's presence and keep the conversation active, leveraging the popularity of the new launch to draw attention back to more traditional products.
Thanks to the synergy between these two moments, the campaign ensured a constant and relevant presence, maintaining high engagement levels throughout the promotional period.
Key Facts
