MINI Italia, in collaboration with Mediaplus, has become the first brand to utilize Google Audio Mixer in DV360 for an entire annual campaign, further innovating its marketing strategy. This solution allows for the creation of personalized audio tracks while efficiently targeting the audience.

The campaign, aimed at the entire MINI vehicle range, aims to engage listeners in a personalized and captivating way. The audio spots are dynamically created using three variables: location, habits, interests, and the campaign's objectives.

Through the "Always On" approach, MINI's presence is constantly maintained in consumers' minds, offering support for brand awareness while working continuously across the entire communication funnel. The goal is to maximize reach to the target audience and encourage potential buyers to consider the MINI vehicle range as a valid purchase option.

This cutting-edge technology combined with a well-planned communication approach demonstrates MINI's attention to consumer needs and its ability to innovate in the automotive industry.

In the image below, you can see the process of creating a single Dynamic Audio. The table specifically illustrates the case of the Mini Country Man Plug-in.