Toyota Struggles with Search Traffic in Saudi
Challenge
Toyota had a strong presence in Saudi Arabia, but cultural nicknames for its models were more popular than official names. With over 80% of searches using these nicknames, Google failed to recognize them as Toyota-related, leading potential buyers to unauthorized dealer pages instead of Toyota’s official website. With no media budget, Toyota needed a smart, cost-free way to realign search traffic.
Toyota Redirects Traffic Using Nicknames
Solution
Unable to integrate these nicknames into its website, Toyota leveraged search behavior instead. By embedding cultural nicknames as anchor tags in high-ranking third-party content, it redirected lost buyers to its official site – without spending a dollar. This innovative approach transformed a search challenge into a business advantage, proving that strategic thinking can drive impact without a big budget.