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Sabrina Alberti-Hager
Corporate Communications
Sabrina Alberti-Hager
Serviceplan Group
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Sabrina Alberti-Hager
Sabrina Alberti-Hager
Serviceplan Group
Corporate Communications
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Simon Fundner
Global Client Development
Felix Bartels
Serviceplan Group
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Simon Fundner
Felix Bartels
Serviceplan Group
Global Client Development
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Nina Stechl
Human Resources
Nina Stechl
Serviceplan Group
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Nina Stechl
Nina Stechl
Serviceplan Group
Human Resources
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Building Best Brands

Why us? With our experience from over 50 years of work, a fully integrated way of working and our ÜberCreativity as a creative narrative for our approach, we turn your brand into a best brand.

Lufthansa

Every journey is a new beginning. All it takes is a ‘Yes’.

Lufthansa inspires you to say ‘Yes’ to new adventures - let go of doubts, live your travel dreams! Our global 360° campaign captures the unforgettable feeling of new worlds and makes you want to fly away.

More about Lufthansa

MEIER LOGISTICS

EMILY & NOAH bags have been adding a splash of color to the world for a long time – and now they're brightening up the social media world too! Discover styles that match every look and every personality.

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AIDA

AIDA is more than just a ship. Travellers experience the incomparable AIDA feeling here: freedom, emotions, space, relaxation and room for new things. 

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WHAT MOVES US

OUR MEDIABRAND

As a platform for communication, inspiration, and constructive exchange, TWELVE brings together three complementary formats – print, online, and audio.

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AGENTIC SERVICES

Intelligent AI agents are transforming brand communication: they automate processes, provide insights, and create hyper-personalized customer experiences – efficiently and at scale.

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BEST BRANDS

Renowned experts and speakers presented the latest trends, insights, and case studies on brand management at the Best Brands College held at the House of Communication in Munich.

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BEST BRANDS GERMANY

INNOVATION DAY

Der Innovation Day lädt Entscheider:innen aus Wirtschaft, Medien und Politik ein, um unter dem Leithema "Together Unlimited" die Verbindung von Mensch und Technologie zu beleuchten. 

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INNOVATION DAY 2025

THE CMO BAROMETER 2025

AI, markets, brand management – the CMO Barometer 2025, a study by the Serviceplan Group and the University of St. Gallen, reveals what truly matters for CMOs right now.

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INNOVATION DAY 2025

SERVICEPLAN GROUP AMONG THE BEST AGENCIES OF 2025

Ad Age recognizes us as one of the best agencies of the year – for outstanding creative work, socially relevant campaigns, and our investments in AI innovation.

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Uebersicht, Feature / Verleihung der Best Brands Awards 2024 im Hotel Bayerischer Hof in München am 27.02.2024 / Foto: BrauerPhotos / G.Nitschke für Best Brands

CREATIVITY RECORD FOR SERVICEPLAN

Serviceplan Group named Independent Network and Agency of the Year at the 2025 Cannes Lions – with 19 Lions won.

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INDEPENEDENT AGENCY NETWORK OF THE YEAR

Serviceplan Group was named “Independent Agency Network of the Year” 2025 by Ad Age – the first German agency group ever to receive this honor.

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Our services

  

Expertise across the board

Our agencies

  

Integrated Brand Power

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Your partner for fascinating communication & content around your brand.

 

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Your partner for optimizing media & data in real time.

 

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Your partner for digital experience and technology services.

 

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Our social cosmos

  

Shaking up the discourse

About us

  

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The group

 

At our Houses of Communication, we combine all our services tailored to your individual needs.

 

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Mission & Vision

 

We are a group, not a network. Internationally oriented. “ÜberCreative” and independent.

 

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Your career

 

Find out more about your career opportunities & get to know us as an employer.

 

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Felix Bartels
Felix Bartels
CMO
Serviceplan Group
Let's get in touch!

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