Under the overarching motto "Expanding Horizons", the 19th edition of the Innovation Day promoted dialog and collaboration between participants from business, science, media and culture.

Industry experts discussed topics such as Web3, AI and media, sustainability, hyperpersonalization and performance marketing in masterclasses. Our experts have compiled the contents and learnings and now make them available for download.

"The Kids": PENNY and Serviceplan Amplify Children’s Voices In Seasonal Social Awareness Campaign.

PENNY’s new campaign, conceptualized and executed by Serviceplan Campaign in Munich, tackles a pressing social issue: children’s rights. The campaign provides an influential public platform that makes their voices heard and caters to the wishes of young individuals from across Germany, disseminated through various channels.

Great News! Serviceplan has been repeatedly recognized as the Global Independent Network of the Year by the London International Awards 2023 (LIA 2023)! 

In addition, our "AIZOME WASTECARE™" case has won several awards: 

• 🚀 Grand Prix 🚀
  
• 2x Gold
• 5x Silver
• 10x Bronze

We are proud to consolidate and further expand our position as market leader for digital experience services, as the 4th edition of the Lünendonk & Hossenfelder study on the market for digital experience services in Germany shows: In the sub-ranking of leading #DXS specialists, Plan.Net climbs two places to 2nd place in terms of revenue. 

Further results of the study: The DXS market remains on course for growth - particularly in the areas of consulting and technology services. As a DXS native with our portfolio breadth and depth and our understanding of #AI solutions, we are exactly the right partner for topics such as these.

Serviceplan is the new lead agency for the Bitburger Brewery Group's communicative brand portfolio strategy as well as the agency for the creative communication of the Bitburger and Köstritzer brands.

Stefanie Kuhnhen, Managing Partner and Chief Strategy Officer Serviceplan: "For us, this was a pitch that excited us from the start, as it is really about rethinking the brands within the brewery group in terms of communication. We are incredibly pleased to be able to accompany such a traditionally successful brewery group as Bitburger strategically, conceptually and creatively on this exciting path in the long term. And to make it even more successful with vision and passion."

Mediaplus Equmedia, the well-known Spanish media agency, is now part of the Serviceplan Group. This strategic decision strengthens the agency's international presence by joining a European powerhouse of over 40 companies. The merger now makes Mediaplus Equmedia together with Mediaplus Alma the largest independent media agency in Spain. 

On the occasion of the 10th anniversary of the award, the jury was won over by Götz, a CMO who since 2017 has managed to turn the frozen pizza manufacturer Gustavo Gusto into a truly successful brand with courage and entrepreneurial thinking.

To cover the entire "Sustainability Journey" of your company, our three agency brands - Serviceplan, Mediaplus and Plan.net have developed a holistic offer.

Tailored to your individual needs, it can be applied modularly but also as an integrated service.