Plan.Net

As a partner for digital experience and technology services, we optimise your customer journeys at all touchpoints and effectively bring your brand promise to life with state-of-the-art technologies. We advise you on your strategy and support you with our international delivery teams to design, develop and operate your Commerce and MarTech platforms and ecosystems. Our solutions are data-driven and creative at the same time to understand your customers' behaviour in order to create personalised experiences with your brand and activate them by media.

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Plan.Net

Serviceplan

Mediaplus

As the world's leading independent media agency, we help our clients achieve sustainable growth by optimizing media investments in real time. We also enrich our strategies with insights into media usage and buying behaviour, as well as brand and product interests. Using our globally applicable social, performance, commerce, programmatic and traditional buying capabilities, we precisely target consumers and bring greater effectiveness to our clients' communications activities.

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Mediaplus

Serviceplan

Serviceplan has been creating fascinating brand experiences as an independent, partner-led creative agency since 1970. Our philosophy is built on creative power and a pioneering spirit committed to developing strategy, concepts and content. As a full-service agency, we put our expertise into practice to transform abstract narratives into engaging campaigns and unique content. It’s how we bring your Best Brand to life – making it sustainably successful, global and regional, integrated and customized.

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Serviceplan

Mediaplus

Plan.Net

Born integrated

Integrated. International. Independent. Innovative - That’s Serviceplan Group. At our Houses of Communication, we combine these principles to achieve one goal: Transform your brand into the Best Brand. How? We combine all communication disciplines from the special agencies under one roof.
Find out more about our agency groups.

News

What moves us?

Innovative

Be part of it

On 10 October 2023, you can look forward to two of the industry’s key events of the year: the Innovation Day 2023!
This year not only with three exciting speakers, but with new, exclusive formats. Take part in our MASTERCLASSES with experienced experts from companies such as Google, Microsoft, Adobe, TikTok, Snapchat, RTL+, Republic and others, specifically on the latest trends in the marketing and communications industry.

Registration

Lufthansa x Serviceplan

We are proud

Lufthansa has reassigned its creative budget. Serviceplan, House of Communication Munich, won the tender and will be responsible for the worldwide marketing communication of the Lufthansa brand.

Florian Haller, CEO of the Serviceplan Group, is delighted: "The fact that we were able to convince Lufthansa with our integrated House of Communication concept makes me incredibly proud. As an internationally positioned team, we are already looking forward to further developing the communication of the iconic Best Brand Lufthansa on a global scale".

Sustainable

The Report

We are thrilled to announce our first ever Sustainability Report is published and available for download. Our comprehensive report provides insights into how our agency integrates sustainability in its operations and establishes goals. We are sharing in-depth information regarding current status of sustainability measures and highlighting areas for future optimization.

read report

Independent

We grow

The Serviceplan Group, incorporating agency brands such as Serviceplan, Mediaplus, and Plan.Net, reported a fee revenue of 739 million euros for the fiscal year 2022/2023 ending in June. This marks a significant 19% increase from the previous year's 623 million euros.

Key growth drivers for this success: Internationalization, House of Communication concept, digitization.

read report

Sustainable

The good Line

To cover the entire "Sustainability Journey" of your company, our three agency brands - Serviceplan, Mediaplus and Plan.net have developed a holistic offer.

Tailored to your individual needs, it can be applied modularly but also as an integrated service.

View offer

International

Americas

In October 2020, Serviceplan Group launched its partnership with award-winning US creative agency Pereira O'Dell, in 2022 Serviceplan Group founded Mediaplus Americas in New York.

Now, another milestone has been reached: The establishment of Plan.Net Americas in New York, under the leadership of Jennifer Steele and Todd Thiessen, completes the integrated offering of the House of Communication for the Americas (USA, Canada and South America).

To US HoC