Media & Data

Flughafen München - Munich Airport Rebranding

Munich Airport set out to future-proof its brand – for modern media and the growing demands of sustainability. The goal: to evolve its established identity without losing its core. The new brand presence reflects the airport’s role as an international premium hub that connects people, cultures, and ideas. A modular system ensures clarity and style. The iconic “M” and the connector remain central elements – now reimagined as a dynamic pattern. The result: a clear, consistent, welcoming, and unmistakably Munich brand appearance.

11.Dec.2025

Go beyond reach

Today, powerful campaigns require more than reach to perform - they need precision, insight, and adaptability.

At the House of Communication our media experts leverage big data, cutting-edge analytics and advanced tools to craft customized advertising media matched to your specific business needs.

The combined media buying power of our international teams uniquely provides valuable market and audience insights.

Driven precision

We go beyond traditional media-consulting approaches at the Serviceplan Group, embracing the latest innovations across all special media disciplines and harnessing the best tools for your success.

We employ specialized AI-powered media tools for planning, measuring, and execution using real-time insights, to track, measure, and refine campaigns on the go for enhanced performance, ensuring every move is strategic and every investment optimized.

More about love sucks

Two genres, two target groups – one series that unites both and, thanks to our strategy, found its way onto the ZDF streaming portal.

Media & Data Services

Media Research & Insights

Use in-depth insights to truly understand markets, brands, customers and media channels - and optimize your media planning based on your goals.

Programmatic Advertising

Optimize your advertising campaigns with the latest Programmatic Advertising - be more relevant, effective and efficient.

Media Planning & Buying

A state-of-the-art, individual media strategy to ensure business success across all channels - now and in the future.

Social Media & Influencer Marketing

Whether it's brand building, website traffic or new leads: Activate your audience on all social media channels.

Media Strategy & Innovation

We enable maximum efficiency and impact: creative insight-based media strategies.

Performance Marketing

We increase your visibility in the search engine sustainably and effectively by developing customised strategies that generate targeted traffic and increase your conversion rates.