For many years, brand marketers have operated under a dangerous assumption: that Generation Z, being "digital natives," can only be reached through intensive digital engagement.

WEFRA MEDIAPLUS GLOBAL HEALTH combines the expertise of Mediaplus, WEFRA LIFE and CMS Mediaplus, creating a unique platform for international health communication. Our mission: global excellence, in-depth healthcare expertise and measurable impact – worldwide.

Creation and innovation have always been core components of our Mediaplus DNA. With creative media, we not only generate quantitative reach, we also inspire, excite and touch people emotionally.

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At Mediaplus Germany, we are excited to share insights from behavioural consultancy, Behave, who are part of our partner agency Total Media Group, who contributed to the Advertising Association’s report, “Advertising and AI: Showcasing Applications and Responsible Use.” We are proud to be a founding member of the AI Taskforce and to have participated in the development of this report. Read more about the report.

At Mediaplus, we are convinced that sustainability and media planning are inextricably linked. Companies are increasingly turning to media and platforms that make a sustainable contribution to society, and new legal requirements also demand sustainability from suppliers. As a media consultant and partner, we support companies in positioning themselves sustainably in this situation and show them ways to plan their media sustainably.

Artificial intelligence (AI) is not only changing the way we work, but also opening up new avenues for growth and innovation. At Mediaplus, we see AI not just as a tool for automation and rationalization, but as a springboard to new possibilities, more innovation and more tailored solutions for our customers.

SXSW is the leading conference for trends and innovations in marketing, technology, and future topics. Every year, decision-makers gather in Austin, Texas, to experience the latest trends and visions. Mediaplus is there to bring you the most exciting insights.

The meaning of media has changed. Consumers today use media to confidently shape their own consumer journey. They expect to get what they want, when they want it, wherever they are. And in real time. The currency brands can use to make this possible is real-time data – the digital footprint that consumers leave behind when consuming media.