A holistic operating system
Welcome to the House of AI
Built on the solid foundation of Plus.AI and our GDPR-compliant Global Data Platform, the House of AI rests on three core pillars: Insight.AI, Creative.AI, and Activate.AI. These three interconnected suites of AI-powered tools and services turn data into insights, insights into creative output, and creative output into new dimensions of campaign performance.
The 3 pillars of the House of AI
Insight.AI
Real-time intelligence that turns data into clear, actionable recommendations, from audience analysis to market research to strategic briefings. Decisions are evidence-based before the first media investment is even made. 80 percent less time spent on insights. 100 percent more clarity ahead of media investment.
Creative.AI
Scalable, personalized assets built on AI, without compromising on quality. From ideation to production to cross-channel scaling, Creative.AI accelerates the entire creative process.
Activate.AI
Real-time activation and optimization across every touchpoint: media mix, audiences, and creative assets are continuously analyzed and adjusted while campaigns are already running. An average of 18 percent higher media ROI in pilot projects.
The foundation for all three pillars is the Global Data Platform: a shared, real-time data layer that powers Insight.AI and enables smarter decisions across markets. Plus.AI connects this foundation with the three pillars into a unified control layer, bringing data, audience knowledge, and AI applications together individually for each brand.
From Data to Decisions.
PLUS.AI
Media planning becomes faster, more precise, and more transparent once data, audience knowledge, and AI applications come together in a shared environment. Plus.AI connects the entire media value chain, from strategy to performance measurement. Every market operates in its own dedicated environment, where data ownership and transparency are never compromised. Strategic cycles run up to 40 percent faster, insights are available instantly, and media budgets are allocated with greater precision.
Real-time market understanding.
INSIGHT.AI
Insight.AI is transforming how brands understand markets and audiences. Instead of static studies, it delivers dynamic intelligence that accelerates decisions, deepens strategy, and dramatically increases relevance.
Discover how Insight.AI accelerates your decision-making.
Making relevance scalable
CREATIVE.AI
Creative.AI transforms the production of relevant, personalized content. Built on Insight.AI, it enables the creation of high-impact creative assets faster, more efficiently, and at high quality, without compromising on design or brand consistency.
See what Creative.AI can do for your campaigns.
Turning strategy into performance
ACTIVATE.AI
Activate.AI ensures marketing plans achieve their full impact in the market. It brings intelligence to execution, so campaigns perform better, budgets work more efficiently, and impact is maximized in real time.
Discover how Activate.AI increases your media ROI.
"The decisive question is no longer which tool you use, but how AI becomes part of everyday work."
Karin Immenroth
Global Chief Data Officer
Mediaplus Group
Ready for data-driven media planning?
Discover how our data and AI expertise accelerates your strategic decisions and delivers measurably better results.
Frequently asked questions about data-based media planning (FAQs)
Plus.AI orchestrates four core workflows: strategy, audience, media modeling, and measurement. Operational planning work is automated, scenarios are calculated in real time, and campaign data converges centrally. Teams can focus on strategy instead of execution.
The Global Data Platform integrates data sources from various markets into a single, GDPR-compliant infrastructure. AI solutions run on this shared foundation, enabling consistent planning and measurement across country borders.
Yes, individual tools such as Research.AI, or Pretest.AI can be deployed on a modular basis. That said, the greatest impact comes from the interplay of all components within the House of AI infrastructure.
The solution can be applied across industries and scales from individual campaign projects to global enterprise setups spanning multiple markets. Implementation is tailored to each specific need.
After an initial briefing, data sources and requirements are defined together. Onboarding includes technical integration, role assignment, and enablement of the planning teams. Depending on scope, an initial rollout can be ready within just a few weeks.
