Data & AI | Mediaplus

The Mediaplus Growth Planning System – your guide to effective media strategy

What is Mediaplus GPS?

Media planning without a clear direction wastes budget. The Mediaplus GPS model turns complex data into controllable strategies – with three success factors: guidance, precision and strategy.

Every company is different. That's why every solution is tailored to specific goals. GPS visualises the entire process – from initial analysis to continuous optimisation – and bundles all channels, data sources and KPIs on a central platform. At each stage, we use precisely those tools that actually deliver results.

The 3 phases of GPS

Observation & Discovery – Identify and activate relevant data.

Strategic Architecture – Optimise campaigns intelligently.

Creation & Activation – Translate strategies into measurable success.

The right solutions for every phase: Each GPS phase has specific requirements – that's why we offer tailor-made products that fit together seamlessly.

HUMAN INSIGHTS

Observation & Discovery

At Mediaplus, we lay the foundation for every effective media strategy. Through precise target group analyses, we identify relevant segments, understand needs and behaviour patterns, and derive clear recommendations for action. With AI-supported tools such as Audience.AI, Persona.AI and Research.AI, we gain in-depth insights that pave the way for tailored, data-driven communication.

Audience.AI

Mediaplus Audience.AI delivers AI-powered audience analysis in seconds: demographics, preferences, consumer behaviour and media usage for strategic planning.

Persona.AI

Persona.AI: Interactive conversations with AI avatars representing your target group. Qualitative depth meets quantitative precision – for directly usable insights in real time.

Research.AI

Research.AI by Mediaplus: AI-generated market research in minutes instead of months. Automatic interviews, structured insights, over 90% accuracy.

Track.AI

Track.AI: Automatic synchronisation of all campaign data in real time. One dashboard instead of fragmented reports – AI-ready for efficient control.

Purchase.AI

Purchase.AI: AI measures mental brand availability in days instead of weeks. Category entry points, top-of-mind awareness and distinctive assets in comparison with competitors.

BEHAVIORAL CHALLENGE

Strategic Architecture

In this phase, Mediaplus combines human and artificial intelligence to develop strategies with maximum impact. Based on the insights gained, we design a tailor-made media architecture that combines behavioural science findings with AI-supported predictive power. The result: strategies that not only reach target groups, but also activate them in their decision-making behaviour.

Predict.AI

Predict.AI: AI-powered marketing mix analysis shows which channels drive revenue. Clear recommendations for action regarding budget and performance.

Total Video Integrator

Total Video Integrator: Harmonised planning across all 8 video channels. AI-optimised budget allocation for maximum net reach instead of duplicate contacts.

BEHAVIORAL AI

Creation & Activation

When strategy meets implementation, Mediaplus ensures maximum effectiveness. With the help of Behavioural AI solutions such as Track.AI, we test, validate and optimise campaigns before launch – automatically, precisely and with a focus on impact. This results in data-driven communication solutions that increase efficiency, minimise wastage and sustainably increase return on media investment.

NE.R.O. AI

NE.R.O. AI: AI analyses over 150,000 articles daily for relevant advertising environments without cookies. 21% more clicks, 90% longer dwell time, GDPR compliant.

Data Ecosystem

Mediaplus Data Ecosystem: All marketing data, tools and dashboards in one place. One login, one truth – for transparent, strategic decisions.

Pretest.AI

Pretest.AI: AI analysis of advertising materials in minutes instead of weeks. Precise forecasts on sales impact and brand strength – 10 times faster, at a fraction of the cost.

Optimize.AI

Optimize.AI: AI analyses campaign data in real time and provides immediately actionable recommendations. Identify trends and anomalies, optimise your budget.

"Our ambition is to become the leading data-driven agency - globally connected and shaped by a data mindset at all levels.

By placing data at the centre of all our work, we create unique insights and genuine value for our clients, unlock new potential and set standards for data-driven innovation."

Karin Immenroth
Global Chief Data Officer
Mediaplus Group

Take your media planning to the next level with Mediaplus Data Solutions

40%

Time saved through automated data integration and reporting

3000+

KPIs in customised dashboards

70+

Data streams from all media types

GDPR-

compliant data storage and processing

Start your journey to data-driven media excellence!

Book a no-obligation conversation with our data experts and discover how to make your media planning more efficient and transparent.

Book a consultation now

Data-driven media planning FAQs

Modern companies today face the challenge of orchestrating more and more channels and managing data in different structures. Different formats, contradictory metrics and a lack of overview make efficient media planning difficult - central dashboards that truly display all relevant KPIs are often missing. As a result, valuable potential remains untapped and media performance is not optimally measured.

Customer-centric
Your requirements determine the direction.

Flexible & modular
We combine only what makes sense for you - no rigid modular system.

Efficient
From insights generation to campaign optimisation - everything from one source, following a clear navigation principle.

Our platform combines networking of all media channels, fully automated data integration and customised dashboards for maximum clarity.

MP Data Solutions can be deployed internationally - currently already active in over 38 countries, naturally GDPR-compliant.

Depending on project scope, rollout is possible within just a few weeks.

Numerous API connections to ad servers, social media, DML, scheduled reports and much more.

Greater efficiency in day-to-day work, significantly reduced sources of error and faster insights for data-driven decisions.

Let's get in touch!

Sabine Rössing

Mediaplus

New Business & Marketing

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