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Find out how Track.AI reduces manual effort and transforms campaign data into actionable insights.
The challenge:
Fragmented data slows down performance
Digital campaigns run across different platforms and markets. Traditional approaches require time-consuming manual consolidation of data from various sources. Naming conventions are not implemented consistently, tracking issues remain undetected, and international teams work with inconsistent taxonomies. The result: strategic insights arrive too late, operational efficiency suffers, and valuable budgets are not optimally controlled.
The solution:
Campaign data centrally consolidated, ready to use
Track.AI synchronises data streams automatically and makes campaign performance transparent in real time. The platform checks start and delivery status, identifies technical errors and monitors pacing continuously. Data quality checks identify tracking issues and anomalies before they have an impact. When API connections are missing, the system enables manual data imports without loss of quality. Mediaplus ensures that all campaign data remains structured, comparable and directly usable. Governance functions secure unified taxonomies across all markets.
Why use Track.AI?
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Our expertise for your success
Central data control with flexible filter options
Track.AI consolidates campaign data from different ad servers, platforms and markets in a unified view. Through flexible filter options by markets, publishers, advertising materials or time periods, relevant performance metrics can be compared against planned figures and analysed in a targeted manner. The platform synchronises delivery status and key figures automatically and continuously checks data quality - for fast strategic decisions without manual preparation.
Track.AI FAQs
Data streams are synchronised continuously, and updates occur automatically before 2 pm. During this time window, data may be displayed as null values if tracking has not yet been fully captured. After 2 pm, complete performance data is available. Critical anomalies are identified immediately and teams are notified by email without having to open the dashboard.
Yes, the platform supports global structures with any number of business units and markets. Filter functions enable both global overviews and detailed local views. The solution adapts to different requirement profiles whilst still guaranteeing consistent data quality across all regions.
The platform consolidates ad servers, Google Ads, Meta, planning data and other platform data via standardised interfaces. When API connections are missing, data can be exported manually, supplemented and re-imported. Dashboards remain complete, even without a direct API connection. The system is flexible enough to process different data sources and transfer them into a unified structure.
Campaign elements are validated automatically against standardised rules. Every deviation is flagged immediately and listed in a naming convention check. Teams can make corrections via exports and re-import data. This guarantees comparable structures across all markets and prevents inconsistent designations from distorting analyses or impairing comparability.
The solution is designed for operational campaign work with high complexity. It is suitable for companies with multiple business units, international markets and fragmented data landscapes. Typical use cases are start and delivery checks, pacing monitoring, budget tracking across platforms and governance functions for global campaign structures. Mediaplus deploys the tool successfully with clients who have high standardisation requirements and decentralised team structures.
Yes, the system supports manual data imports. Teams can pull exports, supplement missing information and reload data. Dashboards remain complete, reports consistent. This flexibility is particularly valuable when platforms do not provide an API interface or temporary connection problems occur. Data quality is maintained even with manual maintenance.
Governance is central to the success of the platform. Track.AI secures naming conventions, compares planned values with actual data and monitors budget developments across markets. Without this quality assurance, subsequent optimisations would be worthless. The solution ensures that data remains trustworthy, structured and decision-relevant. Mediaplus thus lays the foundation for AI-ready data structures that flow directly into further analysis processes.
Data quality checks compare ad server data with web data and identify discrepancies immediately. Anomaly detection identifies unusual patterns in performance data automatically. Start checks verify whether campaigns go live on schedule. Tracking issues are detected early before they have an impact. Teams receive email notifications and can react directly without having to open the dashboard.
Discover how Track.AI consolidates your campaign data, identifies errors automatically and reduces manual effort by 20%.
Discover how smart data elevates your media strategies to the next level.
