Campaign optimisation begins with better data
Discover how Optimize.AI elevates your campaign management to a new level.
The challenge:
Data overload without clarity – optimising campaigns in real time
Campaign data flows in daily, yet manual analyses take days or weeks. Trends are recognised too late, optimisation potential remains untapped. Traditional dashboards display figures but provide no interpretation – and certainly not in real time. Anomalies indicating inefficiencies or opportunities are lost in data noise. Mediaplus understands this challenge: companies require fast, well-founded decision-making to deploy budgets efficiently and manage campaigns dynamically.
The solution:
AI analysis meets real-time data – Optimize.AI delivers answers
Optimize.AI analyses campaign data with artificial intelligence – automatically and in real time. The system recognises patterns, identifies outliers, and delivers explanations – not just figures, but directly actionable recommendations. Filters allow precise analyses by products, campaigns, publishers, or formats. The "Talk to your data" approach enables interactive queries: a Chat Agent answers questions in natural language, comparable to a specialised ChatGPT for campaign data. Mediaplus creates the foundation for faster, data-driven decisions and continuous campaign optimisation.
How it works
Why use Optimize.AI?
Take your campaign management to the next level with AI-powered real-time analysis.
Our expertise for your success
Optimize.AI FAQs
Optimize.AI analyses campaign data in real time. As soon as data is available in the system, it is automatically evaluated. Trends, anomalies, and recommendations for action are available on a daily basis.
Optimize.AI accesses various campaign data sources via flexible interfaces – system-independently and adaptable to existing infrastructures. Various campaign sources, publishers, and formats can be integrated.
The Chat Agent enables interactive queries about campaign data. Users ask questions in natural language, the system creates evaluations, visualisations, or delivers explanations – comparable to a specialised ChatGPT for campaign data.
Optimize.AI is suitable for all digital campaigns where real-time data and fast optimisations are crucial. The tool is particularly effective for complex multi-channel campaigns with high data volume.
Optimize.AI is based on Microsoft Azure with servers in the EU. On request, data can also be hosted on a proprietary Azure instance at the client's premises – for maximum control over data sovereignty and compliance.
The exact costs depend on campaign complexity and the number of data sources to be integrated.
Traditional dashboards display data but provide no interpretation. Optimize.AI analyses with AI, explains correlations, and provides specific recommendations for action – automatically and in real time.
Optimize.AI is a best-of-breed solution, specifically developed for campaign data analysis. Whilst generic tools often deliver insufficient answers for complex queries, Optimize.AI was purposefully designed for tricky campaign scenarios and delivers precise insights exactly where it matters.
Optimise campaigns faster and thereby achieve better results – with Optimize.AI from Mediaplus.
